Product facts agents can quote
30ptsThe details a shopper needs to choose: fit, materials, type, brand and a product identifier.
- 12 pts
Size, fit or specs
Product descriptions mention a size chart, measurements, dimensions, fit notes or compatibility.
Fix: Add a size chart or measurements to every product, plus one fit note such as "runs small, size up".
- 8 pts
Materials or ingredients
Product descriptions say what the product is made of.
Fix: State the material or ingredients with percentages, and add care instructions.
- 5 pts
Product type, brand and option names
Each product has a product type and a vendor, and its options have real names like Size or Color.
Fix: Fill in Product type and Vendor in Shopify admin, and rename options from "Title" to Size, Color or Style.
- 5 pts
Brand and GTIN or SKU
The product page's structured data includes a brand and a GTIN, SKU or MPN.
Fix: Add barcodes (GTIN) and SKUs to your variants. Most Shopify themes then publish them in structured data.